Privacy Policy

Effective Date: August 24, 2026

Brightwave Digital Products LLP ("we", "us", "our", or "Company") operates the Brightwave Automation platform available at https://crmsystem.in/. This Privacy Policy explains how we collect, use, store, protect, and disclose information when you visit our website, create an account, purchase a subscription, or use Brightwave Automation and its related services.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. About Brightwave Automation

Brightwave Automation is a software-as-a-service (SaaS) platform that provides business automation and communication-management features, which may include:

  • Contact management
  • Bulk campaign management
  • WhatsApp device/session management
  • Live chat
  • AI-assisted chatbot and agent functionality
  • Keyword-based automated replies
  • Audience/contact segmentation
  • REST API and integrations
  • Message and campaign analytics
  • Number filtering and related automation features
  • Other business automation tools provided through the platform

The availability of specific features depends on the subscription plan selected by the customer.

2. Information We Collect

We may collect different types of information when you use our website or services.

A. Account and Registration Information

When you create an account, we may collect:

  • Full name
  • Mobile/WhatsApp number
  • Email address
  • Password or authentication information
  • Business or organization information
  • Account preferences
  • Other information required to create and manage your account

Our registration process may use mobile verification/OTP and account-profile information.

B. Subscription and Payment Information

When you purchase a paid subscription, we may collect information necessary to process and manage your order, such as:

  • Billing name
  • Email address
  • Mobile/WhatsApp number
  • Selected subscription plan
  • Transaction/order ID
  • Payment status
  • Subscription activation and expiry information
  • Invoice and billing information

Payments may be processed through third-party payment gateways such as PhonePe or other authorized payment service providers. We do not intentionally collect or store your complete debit/credit card number, CVV, UPI PIN, internet-banking password, or other sensitive payment authentication credentials on our own servers. Payment providers process payment information according to their own privacy policies and terms.

3. Information Generated Through Use of the Platform

Depending on the features you use, the platform may process information that you or your business upload or provide. This may include:

  • Contact names
  • Mobile numbers
  • Customer/business contact information
  • Contact groups
  • Campaign information
  • Message content
  • Message templates
  • Automated-reply rules
  • Media or files used in campaigns
  • API requests and responses
  • Chat conversations
  • Bot/AI interaction data
  • Campaign delivery information
  • Usage and quota information
  • Account and device/session information

Customers are responsible for ensuring that they have the necessary rights, permissions, and lawful basis to upload and process customer/contact information through the platform.

4. WhatsApp and Third-Party Platform Information

Brightwave Automation may provide functionality that interacts with third-party communication platforms, APIs, services, or applications. When you connect or use a third-party service with Brightwave Automation, information may be exchanged between the relevant services as necessary to provide the requested functionality. Third-party services operate independently and may have their own terms, privacy policies, security practices, and data-processing requirements. We do not control the privacy practices of third-party platforms. Customers are responsible for complying with the applicable terms and policies of any third-party platform they connect to or use through Brightwave Automation.

5. AI and Automated Features

Certain Brightwave Automation features may use artificial intelligence or third-party AI technology to provide chatbot, automated response, content-processing, or related functionality. Where such functionality is enabled, relevant information may be processed to provide the requested AI-assisted service. We may use third-party technology providers for AI functionality. Such providers may process information according to their applicable agreements and privacy policies. Customers should avoid submitting information through AI features that they are not authorized to process or disclose.

6. How We Use Information

We may use collected information for purposes including:

  • Creating and managing user accounts
  • Providing access to Brightwave Automation
  • Processing subscriptions and payments
  • Activating and managing licenses
  • Providing customer support
  • Sending account-related communications
  • Verifying user identity and account ownership
  • Providing requested automation and communication features
  • Processing campaigns and messages initiated by customers
  • Providing API and integration functionality
  • Providing AI-assisted functionality
  • Monitoring usage and subscription quotas
  • Generating service analytics
  • Improving platform performance and functionality
  • Detecting and preventing fraud, abuse, unauthorized access, or security threats
  • Maintaining system security
  • Troubleshooting technical problems
  • Complying with applicable legal and regulatory obligations
  • Enforcing our Terms and Conditions

7. Legal and Business Communications

We may send service-related communications to customers, including:

  • Account verification messages
  • OTPs
  • Account notifications
  • Subscription confirmations
  • Payment confirmations
  • License activation information
  • Renewal or expiry notifications
  • Security notifications
  • Technical/service announcements
  • Customer support communications

These communications are considered necessary for providing and managing the service.

8. Marketing Communications

Where permitted by applicable law, we may send information about our products, services, offers, updates, or other business communications. You may request to stop receiving non-essential marketing communications by contacting us or using an available unsubscribe mechanism. Service-related communications may continue where they are necessary for operating your account or providing the services.

9. Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Maintain login sessions
  • Remember user preferences
  • Provide essential website functionality
  • Improve website performance
  • Maintain security
  • Understand website traffic and usage
  • Analyze service performance
  • Improve the user experience

Some third-party services used by our website may also use cookies or similar technologies. For additional information, please refer to our Cookies Policy.

10. Analytics and Technical Information

When you access our website or platform, certain technical information may be automatically collected, such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate access information
  • Pages or features accessed
  • Login and session information
  • Date and time of access
  • Error and diagnostic information
  • General usage information

This information may be used for security, troubleshooting, analytics, performance monitoring, and service improvement.

11. How We Share Information

We do not sell personal information to third parties as a business practice. We may share or provide access to information where reasonably necessary with:

A. Service Providers

We may use third-party providers for services such as cloud hosting, database infrastructure, payment processing, email delivery, SMS/OTP services, analytics, security, customer support, AI/technology services, and other infrastructure required to operate Brightwave Automation. These providers may process information on our behalf to provide their contracted services.

B. Third-Party Services Selected by Customers

If a customer connects Brightwave Automation to a third-party service, information may be exchanged as necessary to provide that integration or functionality.

C. Legal Requirements

We may disclose information where reasonably necessary to comply with applicable law, respond to lawful governmental requests, protect our legal rights, investigate suspected fraud or abuse, protect platform security, or enforce our agreements and policies.

D. Business Transactions

If Brightwave Digital Products LLP undergoes a merger, acquisition, restructuring, sale of assets, or similar business transaction, relevant information may be transferred as part of that transaction, subject to applicable law.

12. Customer Responsibility for Contact Data

Brightwave Automation may allow customers to import and manage contact databases, including names and mobile numbers. The customer who uploads or processes such information is responsible for ensuring that:

  • The information was obtained lawfully.
  • The customer has appropriate permission or legal basis to process the information.
  • Communications sent through the platform comply with applicable laws.
  • Customers honor unsubscribe/opt-out requests where applicable.
  • The customer does not use the platform for unlawful, fraudulent, deceptive, abusive, or unauthorized communications.

Brightwave Digital Products LLP is not responsible for the legality of contact lists or communications independently uploaded or initiated by customers.

13. Data Security

We take reasonable technical and organizational measures to protect information against unauthorized access, misuse, alteration, disclosure, or destruction. Security measures may include access controls, authentication mechanisms, monitoring, encryption where appropriate, and other security practices. However, no internet transmission or electronic storage system can be guaranteed to be completely secure, and therefore we cannot guarantee absolute security.

14. Data Retention

We retain information for as long as reasonably necessary to provide our services, maintain accounts, process subscriptions, maintain transaction and accounting records, provide customer support, resolve disputes, prevent fraud and abuse, comply with legal obligations, and enforce our agreements. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

15. Account Closure and Data Deletion

If you wish to close your account or request deletion of personal information associated with your account, you may contact us using the contact details provided below. We may need to verify your identity before processing a deletion request. Certain information may need to be retained where required by law, necessary for legitimate business purposes, or required for accounting/payment records.

16. Children's Privacy

Brightwave Automation is intended for businesses, professionals, and other users who are legally capable of entering into agreements. Our services are not intentionally designed for children, and we do not knowingly collect personal information from children.

17. International Data Processing

Depending on the technology providers and infrastructure used to operate Brightwave Automation, information may be processed or stored in locations outside the user's state or country. Where applicable, we take reasonable steps to ensure proper protection according to legal requirements.

18. Third-Party Links

Our website or platform may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party websites.

19. Payment Gateway

Payments for paid Brightwave Automation plans may be processed through third-party payment gateways according to their own terms and privacy policies. We receive limited transaction status, reference numbers, and subscription details required to activate and manage your service.

20. Your Choices

Depending on applicable law, you may have rights or choices relating to your personal information, including:

  • Requesting access to certain personal information
  • Requesting correction of inaccurate information
  • Requesting deletion where applicable
  • Requesting account closure
  • Objecting to certain processing where applicable
  • Withdrawing consent where processing is based on consent
  • Managing certain marketing communications

Requests can be submitted using our contact details below.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, legal requirements, or security practices. The updated version will be published on this page with a revised effective date.

22. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your information, please contact us:

Brightwave Digital Products LLP

Product: Brightwave Automation

Website: https://crmsystem.in/

Email: brightwavedigital.in@gmail.com

Phone / WhatsApp: +91 9168081355

23. Acceptance

By registering for, accessing, purchasing, or using Brightwave Automation, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described above.